First Bank

Brand Identity

First Bank

Brand Identity

 

First Bank

Brand Identity


After 18 years of activity in Romania, Piraeus Bank was acquired by the J.C Flowers, a private equity leader, and it became First Bank. 

First Bank is a financial institution with an American DNA, something you can see in the values that are American to the core: integrity, customer first, passion for sustainable results, teamwork, innovation, giving back. This is “The American way”.

Designed at INOVEO

After 18 years of activity in Romania, Piraeus Bank was acquired by the J.C Flowers, a private equity leader, and it became First Bank. 

First Bank is a financial institution with an American DNA, something you can see in the values that are American to the core: integrity, customer first, passion for sustainable results, teamwork, innovation, giving back. This is “The American way”.

Designed at INOVEO

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