Lingurițe Dulci is a premium specialty shop that offers an assortment of pastries, cakes and artisanal gelato.
The visual identity communicates quality and sophistication without losing approachability. There is no single logo — instead, a family of marks and symbols are fully integrated into brand collateral and store details, such as signage and packaging. The brand identity celebrates Lingurițe Dulci's commitment to fresh ingredients with a bold palette and simple iconography.
Photography: Marius Migleș
Lingurițe Dulci is a premium specialty shop that offers an assortment of pastries, cakes and artisanal gelato.
The visual identity communicates quality and sophistication without losing approachability. There is no single logo — instead, a family of marks and symbols are fully integrated into brand collateral and store details, such as signage and packaging. The brand identity celebrates Lingurițe Dulci's commitment to fresh ingredients with a bold palette and simple iconography.
Photography: Marius Migleș
Lingurițe Dulci is a premium specialty shop that offers an assortment of pastries, cakes and artisanal gelato.
The visual identity communicates quality and sophistication without losing approachability. There is no single logo — instead, a family of marks and symbols are fully integrated into brand collateral and store details, such as signage and packaging. The brand identity celebrates Lingurițe Dulci's commitment to fresh ingredients with a bold palette and simple iconography.
Photography: Marius Migleș
Lingurițe Dulci is a premium specialty shop that offers an assortment of pastries, cakes and artisanal gelato.
The visual identity communicates quality and sophistication without losing approachability. There is no single logo — instead, a family of marks and symbols are fully integrated into brand collateral and store details, such as signage and packaging. The brand identity celebrates Lingurițe Dulci's commitment to fresh ingredients with a bold palette and simple iconography.
Photography: Marius Migleș
Lingurițe Dulci is a premium specialty shop that offers an assortment of pastries, cakes and artisanal gelato.
The visual identity communicates quality and sophistication without losing approachability. There is no single logo — instead, a family of marks and symbols are fully integrated into brand collateral and store details, such as signage and packaging. The brand identity celebrates Lingurițe Dulci's commitment to fresh ingredients with a bold palette and simple iconography.
Photography: Marius Migleș
More Projects
CococerieNostalgic flavors and cherished memories
SecondWayMake second hand the first choice
CamissiTimeless fashion for the modern, active woman
Lingurițe DulciPerfect desserts for indulgent moments
AromajCrafting an identity full of flavor
LetcaReimagining organic eating for the next generation
NattuVegetables, but fun
First BankBanking in the American Way
Handsome Monk CoffeeHolistic experience design for a coffee brand & shop
Zemo'sPackaging explorations for a juice brand
AbcjarCooking up a playful identity for a fast-food joint
ProgresivRevitalising a leading B2B publication brand
RaimanGrowing a chain of modern auto shops
Sassy StationDesigning the next local fashion marketplace
Osha Gourmet KitchenDevising a simple identity for a casual eatery
HäfeleBrand materials for a furniture fittings company
AvincisHelping a wine brand discover its voice
SensibluApp design for the largest chain of pharmacies in Romania
Misc. Brand GuidelinesDifferent guidelines designed over the years
36 Days of TypeType Experiments