Lingurițe Dulci is a premium specialty shop that offers an assortment of pastries, cakes and artisanal gelato.

The visual identity communicates quality and sophistication without losing approachability. There is no single logo — instead, a family of marks and symbols are fully integrated into brand collateral and store details, such as signage and packaging. The brand identity celebrates Lingurițe Dulci's commitment to fresh ingredients with a bold palette and simple iconography.

Photography: Marius Migleș

Lingurițe Dulci is a premium specialty shop that offers an assortment of pastries, cakes and artisanal gelato.

The visual identity communicates quality and sophistication without losing approachability. There is no single logo — instead, a family of marks and symbols are fully integrated into brand collateral and store details, such as signage and packaging. The brand identity celebrates Lingurițe Dulci's commitment to fresh ingredients with a bold palette and simple iconography.

Photography: Marius Migleș

Lingurițe Dulci is a premium specialty shop that offers an assortment of pastries, cakes and artisanal gelato.

The visual identity communicates quality and sophistication without losing approachability. There is no single logo — instead, a family of marks and symbols are fully integrated into brand collateral and store details, such as signage and packaging. The brand identity celebrates Lingurițe Dulci's commitment to fresh ingredients with a bold palette and simple iconography.

Photography: Marius Migleș

Lingurițe Dulci is a premium specialty shop that offers an assortment of pastries, cakes and artisanal gelato.

The visual identity communicates quality and sophistication without losing approachability. There is no single logo — instead, a family of marks and symbols are fully integrated into brand collateral and store details, such as signage and packaging. The brand identity celebrates Lingurițe Dulci's commitment to fresh ingredients with a bold palette and simple iconography.

Photography: Marius Migleș

Lingurițe Dulci is a premium specialty shop that offers an assortment of pastries, cakes and artisanal gelato.

The visual identity communicates quality and sophistication without losing approachability. There is no single logo — instead, a family of marks and symbols are fully integrated into brand collateral and store details, such as signage and packaging. The brand identity celebrates Lingurițe Dulci's commitment to fresh ingredients with a bold palette and simple iconography.

Photography: Marius Migleș