Established in 2023, SecondWay is an e-commerce platform that allows people to discover and shop for designer fashion. It is a first-class, trusted community of tastemakers who handpick, display, and dispatch clothes into a perfectly circular community of creatives, buyers, and resellers. Fostering a sustainable and stylish approach to fashion consumption, their mission is to make second hand the first choice.
The brand identity for SecondWay embraces the concept of circular fashion with a simple yet elegant wordmark and a strong yellow color that stands out. The symbol, designed to represent both the revolving nature of second-hand marketplaces and the letter "S," encapsulates the essence of the brand. Inspired by modern digital-first experiences, and luxury fashion, SecondWay's identity reflects its commitment to providing a first-class shopping experience while honoring the history and future of fashion.
Established in 2023, SecondWay is an e-commerce platform that allows people to discover and shop for designer fashion. It is a first-class, trusted community of tastemakers who handpick, display, and dispatch clothes into a perfectly circular community of creatives, buyers, and resellers. Fostering a sustainable and stylish approach to fashion consumption, their mission is to make second hand the first choice.
The brand identity for SecondWay embraces the concept of circular fashion with a simple yet elegant wordmark and a strong yellow color that stands out. The symbol, designed to represent both the revolving nature of second-hand marketplaces and the letter "S," encapsulates the essence of the brand. Inspired by modern digital-first experiences, and luxury fashion, SecondWay's identity reflects its commitment to providing a first-class shopping experience while honoring the history and future of fashion.
Established in 2023, SecondWay is an e-commerce platform that allows people to discover and shop for designer fashion. It is a first-class, trusted community of tastemakers who handpick, display, and dispatch clothes into a perfectly circular community of creatives, buyers, and resellers. Fostering a sustainable and stylish approach to fashion consumption, their mission is to make second hand the first choice.
The brand identity for SecondWay embraces the concept of circular fashion with a simple yet elegant wordmark and a strong yellow color that stands out. The symbol, designed to represent both the revolving nature of second-hand marketplaces and the letter "S," encapsulates the essence of the brand. Inspired by modern digital-first experiences, and luxury fashion, SecondWay's identity reflects its commitment to providing a first-class shopping experience while honoring the history and future of fashion.
Established in 2023, SecondWay is an e-commerce platform that allows people to discover and shop for designer fashion. It is a first-class, trusted community of tastemakers who handpick, display, and dispatch clothes into a perfectly circular community of creatives, buyers, and resellers. Fostering a sustainable and stylish approach to fashion consumption, their mission is to make second hand the first choice.
The brand identity for SecondWay embraces the concept of circular fashion with a simple yet elegant wordmark and a strong yellow color that stands out. The symbol, designed to represent both the revolving nature of second-hand marketplaces and the letter "S," encapsulates the essence of the brand. Inspired by modern digital-first experiences, and luxury fashion, SecondWay's identity reflects its commitment to providing a first-class shopping experience while honoring the history and future of fashion.
Established in 2023, SecondWay is an e-commerce platform that allows people to discover and shop for designer fashion. It is a first-class, trusted community of tastemakers who handpick, display, and dispatch clothes into a perfectly circular community of creatives, buyers, and resellers. Fostering a sustainable and stylish approach to fashion consumption, their mission is to make second hand the first choice.
The brand identity for SecondWay embraces the concept of circular fashion with a simple yet elegant wordmark and a strong yellow color that stands out. The symbol, designed to represent both the revolving nature of second-hand marketplaces and the letter "S," encapsulates the essence of the brand. Inspired by modern digital-first experiences, and luxury fashion, SecondWay's identity reflects its commitment to providing a first-class shopping experience while honoring the history and future of fashion.
More Projects
CococerieNostalgic flavors and cherished memories
SecondWayMake second hand the first choice
CamissiTimeless fashion for the modern, active woman
Lingurițe DulciPerfect desserts for indulgent moments
AromajCrafting an identity full of flavor
LetcaReimagining organic eating for the next generation
NattuVegetables, but fun
First BankBanking in the American Way
Handsome Monk CoffeeHolistic experience design for a coffee brand & shop
Zemo'sPackaging explorations for a juice brand
AbcjarCooking up a playful identity for a fast-food joint
ProgresivRevitalising a leading B2B publication brand
RaimanGrowing a chain of modern auto shops
Sassy StationDesigning the next local fashion marketplace
Osha Gourmet KitchenDevising a simple identity for a casual eatery
HäfeleBrand materials for a furniture fittings company
AvincisHelping a wine brand discover its voice
SensibluApp design for the largest chain of pharmacies in Romania
Misc. Brand GuidelinesDifferent guidelines designed over the years
36 Days of TypeType Experiments