After 18 years of activity in Romania, Piraeus Bank was acquired by the J.C Flowers, a private equity leader, and it became First Bank. 

First Bank is a financial institution with an American DNA, something you can see in the values that are American to the core: integrity, customer first, passion for sustainable results, teamwork, innovation, giving back. This is “The American way”.

Role: Brand Designer
Creative Direction: Dochița Zenoveiov, Bogdan Diaconu
Agency: INOVEO
Photography: Marius Migleș

After 18 years of activity in Romania, Piraeus Bank was acquired by the J.C Flowers, a private equity leader, and it became First Bank. 

First Bank is a financial institution with an American DNA, something you can see in the values that are American to the core: integrity, customer first, passion for sustainable results, teamwork, innovation, giving back. This is “The American way”.

Role: Brand Designer
Creative Direction: Dochița Zenoveiov, Bogdan Diaconu
Agency: INOVEO
Photography: Marius Migleș

After 18 years of activity in Romania, Piraeus Bank was acquired by the J.C Flowers, a private equity leader, and it became First Bank. 

First Bank is a financial institution with an American DNA, something you can see in the values that are American to the core: integrity, customer first, passion for sustainable results, teamwork, innovation, giving back. This is “The American way”.

Role: Brand Designer
Creative Direction: Dochița Zenoveiov, Bogdan Diaconu
Agency: INOVEO
Photography: Marius Migleș

After 18 years of activity in Romania, Piraeus Bank was acquired by the J.C Flowers, a private equity leader, and it became First Bank. 

First Bank is a financial institution with an American DNA, something you can see in the values that are American to the core: integrity, customer first, passion for sustainable results, teamwork, innovation, giving back. This is “The American way”.

Role: Brand Designer
Creative Direction: Dochița Zenoveiov, Bogdan Diaconu
Agency: INOVEO
Photography: Marius Migleș

After 18 years of activity in Romania, Piraeus Bank was acquired by the J.C Flowers, a private equity leader, and it became First Bank. 

First Bank is a financial institution with an American DNA, something you can see in the values that are American to the core: integrity, customer first, passion for sustainable results, teamwork, innovation, giving back. This is “The American way”.

Role: Brand Designer
Creative Direction: Dochița Zenoveiov, Bogdan Diaconu
Agency: INOVEO
Photography: Marius Migleș